"Meet the Chinese consumer of 2020", a McKinsey Quarterly study of March 2012, shows how the Chinese consumer profile is changing rapidly in the coming years in different city, age, and income groups. Click here and here

Will Chinese Consumers Come to the West’s Rescue? By John Berthelsen, Global Asia, December 2011 (An in-depth analysis of the current shape of the Chinese consumer, drawing on two recent studies by McKinsey & Co. and Synovate Global Market Research)      Click here

Mckinsey's November 2011 survey highlights how confident are the Chinese consumers, notwistanding temporary vicissitudes of the economy. Download McKinsey Quarterly Nov 2011 – China's confident consumers

Max Magni, head of McKinsey & Company's consumer practice in Greater China, and Yuval Atsmon, a partner in the firm's Shanghai office, revealed the shape of China's consumer apparel market in an article "Dressing China" in the Harvard Business Review dated 23 August 2011.  Click here