The old business model is to bring customers to the products. Now, it's bringing the products to customers, individually. Using big data and instant mobile connectivity, Alibaba's revolutionary flexible business model is transforming customers' individual shopping experiences. It's called OMO – Online merging with Offline. It personalizes the individual shopping experience. It massively reduces costs, and maximizes delivery efficiency and cross-border market opportunities. It applies to virtually all consumer products and services, including Starbucks and seafood. The following videos speak volumes. Click here  and here