An Insight piece dated 19 April, 2013 in Thomson Reuter's "Trading China", an online market intelligence service, observes the following taglines –

"Young consumers key to China's macroeconomic rebalancing act; Post-'80s
generation far more spend-thrift than their parents; Consumer trend
shifting westward, to China's interior cities; Follows trend of
manufacturing relocating to interior; Foreign brands focus on China's
rapidly growing 3rd tier cities."

Download China's consumers by 2020 – Trading China, Thomson Reuters, March 2013

This is an apt follow-up on my earlier analysis in response to the oft-asked question "Is China making the consumer transition?"